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Promoting with Purpose: Lessons on Social Impact from Brands Big and Small

Promoting with Purpose: Lessons on Social Impact from Brands Big and Small

by Julia Regeski | Aug 25, 2021 | Blog, Humanity, Knowledge, Stories

Creating a positive social impact isn’t just a company perk, it’s essential; but doing so effectively and responsibly is a delicate matter. In this blog, we explore a few of the brands that have made a mark in the world of corporate social responsibility and the...
Moments in Marketing: Corporate America and the COVID Vaccine

Moments in Marketing: Corporate America and the COVID Vaccine

by Rachel Cohen | Jul 20, 2021 | Advertising, Blog, Moments in Marketing, Press, Social Media, Stories, Trending

Who had “companies needing to bribe Americans with freebies to get a vaccine in order to protect them from an infectious virus” on their 2021 bingo card? No one? Well, at least we’re all in the same boat! We won’t go into the long history of vaccinations, the...
The Science of Space: Where You Work Can Affect How Well You Work

The Science of Space: Where You Work Can Affect How Well You Work

by Julia Regeski | Jul 19, 2021 | Blog, Knowledge, Mental Health, Stories, Trending

As I write this, the sun is poking through my secondhand beige curtains. Coffee is brewing, filling my small home with the smell of productive beginnings. My cat purrs peacefully nearby. The dishwasher runs in the kitchen, just a few feet away from my dining room...
Helping Launch an Eco-Self Care Brand

Helping Launch an Eco-Self Care Brand

by Rachel Cohen | Jul 8, 2021 | Advertising, Blog, Client Profile, Clients, Press, Social Media, Stories, Trending

Launching a business is a leap of faith, yet doing it right doesn’t happen instantaneously. At Juniperus, our clients come to us seeking out the full spectrum of services, from complete rebrands, to social strategizing, to building the website of their dreams. But one...
Events are Evolving: How COVID-19 Changed the Way We Experience Togetherness

Events are Evolving: How COVID-19 Changed the Way We Experience Togetherness

by Julia Regeski | Jul 1, 2021 | Blog, Events, Press, Social Media, Stories, Trending

Between keeping up with the CDC’s recommendations for in-person get-togethers and planning for those precious post-vaccine outings, it’s clear that events are going to look a lot different than they did this time last year. According to one survey, 82% of event...
Rainbow-Washing: How to Avoid Giving Your Money to Deceptive Brands

Rainbow-Washing: How to Avoid Giving Your Money to Deceptive Brands

by Rachel Cohen | Jun 22, 2021 | Advertising, Blog, Events, Humanity, Politics, Press, Social Media, Stories, Trending

It’s June 2021, which means not only are we finding our way back to socializing without quite as much distancing, but we’re making up for last year’s lost Pride celebration! The parades and parties we have come to love and look forward to each June are (mostly) back,...
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About Juniperus

Born in Atlanta, Juniperus is a creative consulting collective specializing in digital marketing and social strategy. We help companies and organizations of all sizes create, build, and maintain brand identity to help them stay relevant, competitive and meaningful in their industries.​

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