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Congrats! You Announced Your Political Campaign… Now What?

Congrats! You Announced Your Political Campaign… Now What?

by Sasha Burrell | Jul 20, 2026 | Blog, Politics, Social Media, Uncategorized

You did it! You hit publish. You told people you’re running. Now your phone is buzzing, your name is circulating, and there’s real attention on you. Exciting, yes. But also… what comes next? The truth is, a campaign announcement is just the starting line. What you do...
The Rise of Conscious Consumerism Online

The Rise of Conscious Consumerism Online

by Sasha Burrell | Jun 2, 2026 | Blog, Moments in Marketing, Social Media, Trending

Social media used to love aspiration. Luxury apartments. PR hauls. Over-the-top brand trips. And don’t get us wrong, we love a good “day in my life” vlog filmed between Pilates classes and sponsored brunches every now and then. But lately, the mood online has shifted....
Aber-zombies: How Marketing a la Mode Brought Abercrombie Back from the Dead

Aber-zombies: How Marketing a la Mode Brought Abercrombie Back from the Dead

by Julia Regeski | Jul 17, 2022 | Moments in Marketing, Social Media, Stories, Trending

An All-American Sort-of Success Story What do Ernest Hemingway, Theodore Roosevelt, Charles Lindbergh, John F. Kennedy, and millions of millennial women have in common? Apart from being cultural powerhouses with immense buying power, they all once shopped at the...
The Representation of Queer Joy in Media

The Representation of Queer Joy in Media

by Valerie Weisler | Jun 30, 2022 | Blog, Events, Humanity, Knowledge, Mental Health, Moments in Marketing, Social Media, Stories

“You would love Heartstopper!” My friend Jenny said to me back in April. I smiled and felt a all-too-familiar reality check come up. When it comes to querness in the media, I’ve had two experiences over and over again. In the first, the queerness of a character in a...
The Importance of Queer Joy on Social Media

The Importance of Queer Joy on Social Media

by Valerie Weisler | Jun 23, 2022 | Blog, Events, Humanity, Mental Health, Social Media, Stories

Pride Month started with a protest. On June 28, 1969, the queer community — predominantly Black trans women — responded to a police raid at the Stonewall Inn, a gay bar in New York City. Their uprising sparked a LGBTQ rights movement. Now, every June, we honor who...
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing

Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing

by Julia Regeski | Jun 1, 2022 | Advertising, Blog, Humanity, Knowledge, Moments in Marketing, Social Media, Stories

Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
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About Juniperus

Born in Atlanta, Juniperus is a creative consulting collective specializing in digital marketing and social strategy. We help companies and organizations of all sizes create, build, and maintain brand identity to help them stay relevant, competitive and meaningful in their industries.​

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