Blogs
In addition to offering digital marketing insights from industry professionals, the Juniperus blog serves as a platform for inclusive voices to be heard and shared. Here, writers, photographers, and creators from all backgrounds and perspectives are encouraged to share their stories—from marketing to feminism, politics to current events.
Sustainable Gift Guide: 2022 Edition ✨
Shopping can be a challenge on a good day, but it feels even harder around the holidays. The pressure around getting the perfect gift for every person on your list, coupled with the time constraints of your own schedule, layered into any beliefs you may have about...
An ADA-Compliant Checklist for the Busy Entrepreneur
Running a business is HARD! Specifically, as a small business owner who often plays many roles. From marketing and budget management to staying on top of current laws such as ADA compliance, entrepreneurship can often feel like forty jobs wrapped in one. But no...
How and Why Your Website Should be ADA Compliant
Although the internet belongs to everyone, it’s not accessible to all. According to the CDC, 61 million U.S adults live with a disability. Translation, 1 in 4 people may not be able to access your website or social platforms. And 1 in 4 people is not getting the...
Labor Day Movement
It’s Labor Day – a U.S federal holiday dedicated to honoring and acknowledging the American labor movement and the contributions of laborers to the development and achievements of the United States. This Labor Day, Juniperus is amplifying the platforms of those fighting for a better world for our nation’s workforce.
Conversation with Natalie Peulen
Juniperus Digital Marketing Intern Abby Ellison joined Georgia Tech’s Pride Alliance President, Natalie Peulen, for a conversation on Pride Month marketing and how brands can may or may not appear genuine during Pride.
We’re Hiring! Virtual Office Assistant
Born in Atlanta, Juniperus is a women-led creative agency specializing in social media strategy and web development. We are selective about the clients we take on -- choosing to work with brands that are involved with their communities, making the world better, and...
An ADA-Compliant Checklist for the Busy Entrepreneur
Running a business is HARD! Specifically, as a small business owner who often plays many roles. From marketing and budget management to staying on top of current laws such as ADA compliance, entrepreneurship can often feel like forty jobs wrapped in one. But no...
How and Why Your Website Should be ADA Compliant
Although the internet belongs to everyone, it’s not accessible to all. According to the CDC, 61 million U.S adults live with a disability. Translation, 1 in 4 people may not be able to access your website or social platforms. And 1 in 4 people is not getting the...
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.
Labor Day Movement
It’s Labor Day – a U.S federal holiday dedicated to honoring and acknowledging the American labor movement and the contributions of laborers to the development and achievements of the United States. This Labor Day, Juniperus is amplifying the platforms of those fighting for a better world for our nation’s workforce.
Conversation with Natalie Peulen
Juniperus Digital Marketing Intern Abby Ellison joined Georgia Tech’s Pride Alliance President, Natalie Peulen, for a conversation on Pride Month marketing and how brands can may or may not appear genuine during Pride.
Aber-zombies: How Marketing a la Mode Brought Abercrombie Back from the Dead
Old dog. New trick-toks. Juniperus gets into the history of the iconic apparel company and how modern marketing led to its resurgence.
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
The Importance of Queer Joy on Social Media
Pride Month started with a protest. Now, every June, we honor who fought for our rights, continue to fight against LGBTQ discrimination, and celebrate our queer identities. This Pride Month, Juniperus is focusing on queer joy.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
Sustainable Gift Guide: 2022 Edition ✨
Shopping can be a challenge on a good day, but it feels even harder around the holidays. The pressure around getting the perfect gift for every person on your list, coupled with the time constraints of your own schedule, layered into any beliefs you may have about...
Labor Day Movement
It’s Labor Day – a U.S federal holiday dedicated to honoring and acknowledging the American labor movement and the contributions of laborers to the development and achievements of the United States. This Labor Day, Juniperus is amplifying the platforms of those fighting for a better world for our nation’s workforce.
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Creative Spotlight: Nikki Means
As a writer, marketer, and founder of her own photography business, Nikki knows what it means to bring brands to life through her work.
Creative Spotlight: Kamrin Baker
Kamrin Baker is a sensitive, strategic storyteller with a knack for finding the heart of people, causes, and organizations As the Managing Editor of Good Newspaper, Kamrin tells stories that inspire people around the world to “do more good”. Her work has been published by Huff Post, Omaha Magazine, Today’s Omaha Woman, and MTV. We spoke with her about what this work entails, how she got here, and her hopes for the future.
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
How and Why Your Website Should be ADA Compliant
Although the internet belongs to everyone, it’s not accessible to all. According to the CDC, 61 million U.S adults live with a disability. Translation, 1 in 4 people may not be able to access your website or social platforms. And 1 in 4 people is not getting the...
Aber-zombies: How Marketing a la Mode Brought Abercrombie Back from the Dead
Old dog. New trick-toks. Juniperus gets into the history of the iconic apparel company and how modern marketing led to its resurgence.
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
7 Pandemic-Era Words Defining Our Time
We’ve put together a list of wondrous pandemic-era words we love that have either emerged for the first time or evolved over the last few years.
A Look Behind the Scenes: Seasonal Photoshoot for Seattle Candle Company
Are you interested in learning more about branded content for your business? Content from our Seattle Candle Company shoot has already reached 138k accounts from organic social media and paid advertisements.
Happy h✨ALL✨idays: Sustainable Gifts for All the Folks on Your List
Check out our inclusive gift guide for sustainable, responsible holiday presents features artful creations, trendy stocking stuffers, and more.
Sustainable Gift Guide: 2022 Edition ✨
Shopping can be a challenge on a good day, but it feels even harder around the holidays. The pressure around getting the perfect gift for every person on your list, coupled with the time constraints of your own schedule, layered into any beliefs you may have about...
Broad-made beer: How women changed Atlanta’s craft brewing industry
Craft breweries came under fire for stale attitudes. Two women working at Atlanta’s “nice brewery” explain how the movement changed their careers.
Creative Spotlight: Counseling for Athletes
Leah Howard is the founder of Counseling for Athletes, a Juniperus client working to provide resources for athletes to receive counseling.
7 Pandemic-Era Words Defining Our Time
We’ve put together a list of wondrous pandemic-era words we love that have either emerged for the first time or evolved over the last few years.
A Look Behind the Scenes: Seasonal Photoshoot for Seattle Candle Company
Are you interested in learning more about branded content for your business? Content from our Seattle Candle Company shoot has already reached 138k accounts from organic social media and paid advertisements.
Happy h✨ALL✨idays: Sustainable Gifts for All the Folks on Your List
Check out our inclusive gift guide for sustainable, responsible holiday presents features artful creations, trendy stocking stuffers, and more.
Moments in Marketing: Corporate America and the COVID Vaccine
The COVID-19 pandemic posed a unique challenge for brands. We explore the different ways companies big and small marketed the vaccine to their customers.
Helping Launch an Eco-Self Care Brand
Juniperus clients seek the full spectrum of services, from complete rebrands, to social strategizingy, to building their website, to launching their business.
Events are Evolving: How COVID-19 Changed the Way We Experience Togetherness
Between Zoom burnout and a rapidly-filling calendar, the next few months are going to look very different. We explore how events will be changing post-pandemic and why that might not be such a bad thing.
Rainbow-Washing: How to Avoid Giving Your Money to Deceptive Brands
When it comes to Pride, how do we know who’s pandering and who’s progressive?
Juniperus Selects GGA for Pro-Bono Program
GGA grew from Tania’s passion for urban agriculture and helping communities cultivate a local source of healthy food. Read all about Tania’s inspiring journey here.
Meet Amber Schreiner of Juniperus in Old Fourth Ward
“I’m a firm believer that behind every great woman is a lot of other great women holding her up.”