Blog
In addition to offering digital marketing insights from industry professionals, the Juniperus blog serves as a platform for inclusive voices to be heard and shared. Here, writers, photographers, and creators from all backgrounds and perspectives are encouraged to share their stories—from marketing to feminism, politics to current events.
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
The Importance of Queer Joy on Social Media
Pride Month started with a protest. Now, every June, we honor who fought for our rights, continue to fight against LGBTQ discrimination, and celebrate our queer identities. This Pride Month, Juniperus is focusing on queer joy.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.
Creative Spotlight: Nikki Means
As a writer, marketer, and founder of her own photography business, Nikki knows what it means to bring brands to life through her work.
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.
The Good, the Bad, and the Oatly: What Can Be Learned from the Oat Milk Brand Taking Over the Internet
While milk made from oats might sound bland, the buzz surrounding Oatly is anything but. After nearly twenty years on the market, it’s the brand’s recent marketing efforts that have been largely heralded as “unconventional”, “self-reverential,” and...
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
The Importance of Queer Joy on Social Media
Pride Month started with a protest. Now, every June, we honor who fought for our rights, continue to fight against LGBTQ discrimination, and celebrate our queer identities. This Pride Month, Juniperus is focusing on queer joy.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.
Creative Spotlight: Nikki Means
As a writer, marketer, and founder of her own photography business, Nikki knows what it means to bring brands to life through her work.
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Creative Spotlight: Nikki Means
As a writer, marketer, and founder of her own photography business, Nikki knows what it means to bring brands to life through her work.
Creative Spotlight: Kamrin Baker
Kamrin Baker is a sensitive, strategic storyteller with a knack for finding the heart of people, causes, and organizations As the Managing Editor of Good Newspaper, Kamrin tells stories that inspire people around the world to “do more good”. Her work has been published by Huff Post, Omaha Magazine, Today’s Omaha Woman, and MTV. We spoke with her about what this work entails, how she got here, and her hopes for the future.
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
Creative Spotlight: Counseling for Athletes
Leah Howard is the founder of Counseling for Athletes, a Juniperus client working to provide resources for athletes to receive counseling.
Creative Spotlight: Kathryn Schambach
Kathryn Schambach is a photographer based in Atlanta, GA. She has partnered with Juniperus on multiple creative campaigns, making our client’s vision come to life.
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
7 Pandemic-Era Words Defining Our Time
We’ve put together a list of wondrous pandemic-era words we love that have either emerged for the first time or evolved over the last few years.
A Look Behind the Scenes: Seasonal Photoshoot for Seattle Candle Company
Are you interested in learning more about branded content for your business? Content from our Seattle Candle Company shoot has already reached 138k accounts from organic social media and paid advertisements.
Happy h✨ALL✨idays: Sustainable Gifts for All the Folks on Your List
Check out our inclusive gift guide for sustainable, responsible holiday presents features artful creations, trendy stocking stuffers, and more.
Moments in Marketing: Corporate America and the COVID Vaccine
The COVID-19 pandemic posed a unique challenge for brands. We explore the different ways companies big and small marketed the vaccine to their customers.
The Science of Space: Where You Work Can Affect How Well You Work
Your surroundings can have a serious impact on your productivity. In this blog, we get into how offices spaces have changed over the years and what that means for individual work styles.
Broad-made beer: How women changed Atlanta’s craft brewing industry
Craft breweries came under fire for stale attitudes. Two women working at Atlanta’s “nice brewery” explain how the movement changed their careers.
Creative Spotlight: Counseling for Athletes
Leah Howard is the founder of Counseling for Athletes, a Juniperus client working to provide resources for athletes to receive counseling.
7 Pandemic-Era Words Defining Our Time
We’ve put together a list of wondrous pandemic-era words we love that have either emerged for the first time or evolved over the last few years.
A Look Behind the Scenes: Seasonal Photoshoot for Seattle Candle Company
Are you interested in learning more about branded content for your business? Content from our Seattle Candle Company shoot has already reached 138k accounts from organic social media and paid advertisements.
Happy h✨ALL✨idays: Sustainable Gifts for All the Folks on Your List
Check out our inclusive gift guide for sustainable, responsible holiday presents features artful creations, trendy stocking stuffers, and more.
The What and Why Behind Content Marketing
Content is relevant media that’s made to attract, engage, and retain your audience. Juniperus is poized to take over all of your content needs so you can focus on running your business.
Moments in Marketing: Corporate America and the COVID Vaccine
The COVID-19 pandemic posed a unique challenge for brands. We explore the different ways companies big and small marketed the vaccine to their customers.
Helping Launch an Eco-Self Care Brand
Juniperus clients seek the full spectrum of services, from complete rebrands, to social strategizingy, to building their website, to launching their business.
Events are Evolving: How COVID-19 Changed the Way We Experience Togetherness
Between Zoom burnout and a rapidly-filling calendar, the next few months are going to look very different. We explore how events will be changing post-pandemic and why that might not be such a bad thing.
Rainbow-Washing: How to Avoid Giving Your Money to Deceptive Brands
When it comes to Pride, how do we know who’s pandering and who’s progressive?
Juniperus Selects GGA for Pro-Bono Program
GGA grew from Tania’s passion for urban agriculture and helping communities cultivate a local source of healthy food. Read all about Tania’s inspiring journey here.
Meet Amber Schreiner of Juniperus in Old Fourth Ward
“I’m a firm believer that behind every great woman is a lot of other great women holding her up.”