2016: The Year of Snapchat

2016: The Year of Snapchat

Snapchat got its start in Spring 2011. At that time, Instagram was just gaining a following within Gen Y, Twitter had a stronghold for individuals and brands alike, and Facebook was still the unsurpassable deity of social platforms. Fast forward nearly 5 years and...
The Atlanta Hawks “Swipe Right”

The Atlanta Hawks “Swipe Right”

Valentine’s Day is over a month away but love was in the air last night at Philips Arena. Tinder, the premier dating app for smartphone users around the world, partnered with the Atlanta Hawks. Those who chose to brave one of Atlanta’s coldest nights of the year got...

When Life Calls, Be Sure to Answer

The North Face’s latest ad campaign involves a New York City cab and a simple yes or no question. The North Face drove around the big apple in a taxicab equipped with kayaks, mountain bikes, and other gear. As they drove around the city, The North Face picked up...