by Amber Schreiner | Sep 5, 2022 | Blog, Spotlight, Stories
It’s Labor Day – a U.S federal holiday dedicated to honoring and acknowledging the American labor movement and the contributions of laborers to the development and achievements of the United States. This Labor Day, Juniperus is amplifying the platforms of those...
by Abigail Ellison | Aug 4, 2022 | Stories, Uncategorized
During Pride Month, Juniperus Digital Marketing Intern Abby Ellison joined Georgia Tech’s Pride Alliance President, Natalie Peulen, for a conversation on Pride Month marketing and how brands may or may not appear genuine during Pride. Click the image above to...
by Julia Regeski | Jul 17, 2022 | Moments in Marketing, Social Media, Stories, Trending
An All-American Sort-of Success Story What do Ernest Hemingway, Theodore Roosevelt, Charles Lindbergh, John F. Kennedy, and millions of millennial women have in common? Apart from being cultural powerhouses with immense buying power, they all once shopped at the...
by Valerie Weisler | Jun 30, 2022 | Blog, Events, Humanity, Knowledge, Mental Health, Moments in Marketing, Social Media, Stories
“You would love Heartstopper!” My friend Jenny said to me back in April. I smiled and felt a all-too-familiar reality check come up. When it comes to querness in the media, I’ve had two experiences over and over again. In the first, the queerness of a character in a...
by Valerie Weisler | Jun 23, 2022 | Blog, Events, Humanity, Mental Health, Social Media, Stories
Pride Month started with a protest. On June 28, 1969, the queer community — predominantly Black trans women — responded to a police raid at the Stonewall Inn, a gay bar in New York City. Their uprising sparked a LGBTQ rights movement. Now, every June, we honor who...
by Julia Regeski | Jun 1, 2022 | Advertising, Blog, Humanity, Knowledge, Moments in Marketing, Social Media, Stories
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
