Alicia has been passionate about writing since she can remember. She attended the University of Georgia’s Grady College of Journalism where she honed her skills and took every available opportunity to perfect her craft.

She was chosen to participate in a study abroad semester traveling through Southeast Asia. There, she wrote a piece about the injustices Cambodian women face in prison. The experience cemented her love for storytelling and cultivated a deep yearning to learn about the world.

After college, Alicia moved to New York City to seek adventure and to channel her inner Carrie Bradshaw. While in the Big Apple, Alicia wrote digital content for Ralph Lauren and later became one of the first hires on the marketing team at UNTUCKit—a global fashion brand. There, she was responsible for conceptualizing, creating and disseminating branded content across channels. Using writing as a springboard, she dove into the fast-paced world of campaign management—seeing projects through from concept to completion.

New York will always hold a special place in Alicia’s heart, but after seven years she realized she was ready to try her hand in the world of entrepreneurship. As Juniperus’ co-founder, Alicia is the very definition of our brand—young and always evolving—continually building depth to our client’s stories while bringing fresh and new ideas to the table.