by Julia Regeski | Jul 17, 2022 | Moments in Marketing, Social Media, Stories, Trending
An All-American Sort-of Success Story What do Ernest Hemingway, Theodore Roosevelt, Charles Lindbergh, John F. Kennedy, and millions of millennial women have in common? Apart from being cultural powerhouses with immense buying power, they all once shopped at the...
by Valerie Weisler | Jun 30, 2022 | Blog, Events, Humanity, Knowledge, Mental Health, Moments in Marketing, Social Media, Stories
“You would love Heartstopper!” My friend Jenny said to me back in April. I smiled and felt a all-too-familiar reality check come up. When it comes to querness in the media, I’ve had two experiences over and over again. In the first, the queerness of a character in a...
by Julia Regeski | Jun 1, 2022 | Advertising, Blog, Humanity, Knowledge, Moments in Marketing, Social Media, Stories
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
by Valerie Weisler | May 25, 2022 | Blog, Humanity, Knowledge, Mental Health, Moments in Marketing, Social Media, Stories
I’ll set the scene: You’ve been having a rough time and realize you could benefit from some extra support. You search “therapists in my area” and are met with ads for therapy apps, articles answering questions about finding a therapist that you hadn’t even thought to...
by Julia Regeski | Apr 25, 2022 | Blog, Humanity, Knowledge, Moments in Marketing, Social Media, Stories
While milk made from oats might sound bland, the buzz surrounding Oatly is anything but. After nearly twenty years on the market, it’s the brand’s recent marketing efforts that have been largely heralded as “unconventional”, “self-reverential,” and...
by Julia Regeski | Mar 29, 2022 | Blog, Careers, Clients, Humanity, Knowledge, Moments in Marketing, Social Media, Stories
Alaina Kiewit starts her shift at Second Self Beer Company at 11 a.m. She passes by the “beer for everyone” mural painted right onto the main bar before heading into the back, where she’ll happily begin the lengthy process of crafting the varieties of brews Second...
