by Amber Schreiner | Jun 20, 2021 | Advertising, Humanity, Stories, Tech
Earlier this year, I was thrilled when brands like Etsy and Away Luggage offered opt-outs for their Mother’s Day email campaigns. I thought to myself, “it’s about time!” Etsy’s email campaign read, If you’d rather not receive emails from us about...
by Rachel Cohen | May 25, 2021 | Advertising, Blog, Client Profile, Clients, Social Media, Tech, Trending
On top of the run-of-the-mill challenges small businesses face when launching, for the past 14 months, unimaginable obstacles appeared ready to sideline all those with dreams of starting something new. However, these same hurdles provide the opportunity for...
by Julia Regeski | May 3, 2021 | Advertising, Blog, Tech, Trending
Big changes are coming to the way advertisers run digital ads. Facebook and Apple are feuding over user data and who has a right to use it. On the surface, users will get more privacy; but dig deeper and we see just how nuanced modern advertising is. What will these...
by Lindsay Leonard | Feb 23, 2021 | Advertising, Blog, Knowledge, Social Media
Your influencer campaign may have gone live, but it’s too soon to breathe a sigh of relief. Not only do you need to keep track of the influencer posts and influencer marketing metrics, but you should also consider trying these five ways to make the most of your...
by Julia Regeski | Jan 4, 2021 | Advertising, Blog, Trending
Think outside the screen In the digital age, branded print collateral is more important than ever The irony of publishing a blog about the usefulness of printed branding isn’t lost on us. We get it. We’re just one voice in a sea of billions, trying to make their case...
by Julia Regeski | Aug 20, 2020 | Advertising, Blog, Knowledge, Mental Health, Social Media, Tech
Whether you manage a professional business account, are dreaming of influencer-level follower counts, or simply enjoy sharing pictures of your brunch once a week, social media can be stressful. Its biggest pro is also its biggest con – bringing people together for...
