amber article

[Originally published by VoyageATL]

Today we’d like to introduce you to Amber Schreiner.

Thanks for sharing your story with us Amber. So, let’s start at the beginning and we can move on from there.
When I was 11, my uncle bought me a new computer and access to unlimited tech support. I’d go on web forums to soak up as much knowledge about computer coding as I could, and when I was bored, I would take apart all the innards of the computer and call tech support to have them walk me through putting the machine back together.

In college, I majored in philosophy, where I was encouraged to think outside the box. There, I was privileged to take courses on feminism, the environment, philosophy of race, ethics, and other progressive topics that undoubtedly shaped my views of the world. I always wanted to see projects through from start to finish, and I’ve learned it’s usually best to start one small piece at a time. In my career, I’ve done everything from social strategy, copywriting, event production, and account management to web development, graphic design, and small business consulting.

I started my company, Juniperus, after realizing how many brands needed a robust team behind them that could work as a full-scale digital agency while invoicing more like a freelancer. Juniperus’ mission is to amplify the voices of those who are making the world a better place. In the past five years, we’ve had the opportunity to work with political candidates, advocacy groups, nonprofits, and even a music festival and a few famous people.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The biggest challenge for me throughout my life, and certainly in my career has been self-doubt.
Am I good enough to seek a certain client?
Do I have the management skills to lead a team?
Can I turn my passion into a successful business?
Will I let people down?
My mother was a hardworking single mother who always made sure we were happy and educated but couldn’t always make sure the lights stayed on. Failure has never been an option, yet it’s always seemed to lurk one step away. As a woman and as an entrepreneur, I have to constantly remind myself that I am worthy of the life I’m manifesting.

Please tell us about the business.
Juniperus is a digital marketing agency with a focus on social media strategy and brand storytelling. We specialize in two areas: politics/advocacy and small businesses. I’m incredibly proud of the work we produce, but I think what sets us apart from other agencies is our team. We have a rule of thumb when we bring a client on.
-If it’s a product, would we buy the product if we saw it in a store?
-If it’s a candidate, do they already have our vote?
-If it’s an advocacy group or nonprofit, would we volunteer for them?
Setting high standards has created a work environment where we are all incredibly passionate about every client we have.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I’m a firm believer that behind every great woman is a lot of other great women holding her up. I’ve had two women in particular who have been my advocates and mentors. Linda McNair, who made me rewrite my first big proposal for twice the original amount and Colleen Kiernan, who is the strongest definition of #GirlBoss of anyone I know. On a day-to-day basis, I have the honor of working with an incredible business partner, Alicia Harper, who inspires me and constantly encourages me to be the best version of myself.

Amber Keating

Amber Keating


Founder. Women’s advocate. Diversity expert. Amber Keating has worn many hats throughout her 32 years. To this day she credits her entrepreneurial spirit to her mom, who instilled in her that the worst thing that can happen is you land back where you started.

Amber started Juniperus to amplify the voices of people who are making the world a better place. She has already worked with the likes of Adobe, the Sierra Club, and numerous political campaigns—with many more exciting opportunities on the horizon.