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Pandemic-Era Promotion—Influencer Marketing

Pandemic-Era Promotion—Influencer Marketing

by Rachel Cohen | May 25, 2021 | Advertising, Blog, Client Profile, Clients, Social Media, Tech, Trending

On top of the run-of-the-mill challenges small businesses face when launching, for the past 14 months, unimaginable obstacles appeared ready to sideline all those with dreams of starting something new.  However, these same hurdles provide the opportunity for...
Is Clubhouse Fatally Flawed?

Is Clubhouse Fatally Flawed?

by Amber Schreiner | Mar 9, 2021 | Blog, Humanity, Knowledge, Social Media, Tech, Trending

I was a philosophy major in college and I frequently refer back to my experience outside the philosophy building as a unique place where people conversed and had meaningful dialogue unlike anywhere else. The steps to the building were full of chess boards, folded...
5 Ways to Make the Most of Your Influencer Content

5 Ways to Make the Most of Your Influencer Content

by Lindsay Leonard | Feb 23, 2021 | Advertising, Blog, Knowledge, Social Media

Your influencer campaign may have gone live, but it’s too soon to breathe a sigh of relief. Not only do you need to keep track of the influencer posts and influencer marketing metrics, but you should also consider trying these five ways to make the most of your...
Why Choose Micro-Influencers For Your Brand?

Why Choose Micro-Influencers For Your Brand?

by Lindsay Leonard | Jan 19, 2021 | Blog, Knowledge, Social Media

​Influencer Marketing has grown in popularity in recent years, replacing some of the traditional celebrity endorsements as well as becoming the new word-of-mouth marketing. With so many Millennials and Gen-Z trying to monetize their TikTok, Instagram, and Twitch...
Creative Spotlight: Madison Martinez

Creative Spotlight: Madison Martinez

by Alicia Harper | Nov 12, 2020 | Art, Blog, Careers, Creative Spotlight, Social Media, Spotlight

Tell us a little about yourself! I grew up in Georgia and have lived here pretty much my entire life. I’m an only child with the exception of three sweet calico cats. Even though I was shy, I always loved theatre, art, and fashion. I majored in graphic design and...
The Right Way To Handle Posting the Wrong Thing

The Right Way To Handle Posting the Wrong Thing

by Julia Regeski | Aug 20, 2020 | Advertising, Blog, Knowledge, Mental Health, Social Media, Tech

Whether you manage a professional business account, are dreaming of influencer-level follower counts, or simply enjoy sharing pictures of your brunch once a week, social media can be stressful.  Its biggest pro is also its biggest con – bringing people together for...
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About Juniperus

Born in Atlanta, Juniperus is a creative consulting collective specializing in digital marketing and social strategy. We help companies and organizations of all sizes create, build, and maintain brand identity to help them stay relevant, competitive and meaningful in their industries.​

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