Blogs
In addition to offering digital marketing insights from industry professionals, the Juniperus blog serves as a platform for inclusive voices to be heard and shared. Here, writers, photographers, and creators from all backgrounds and perspectives are encouraged to share their stories—from marketing to feminism, politics to current events.
How To Leverage Enneagram Results in the Workplace
Made popular by a combination of ancient wisdom and instagrammers, the enneagram offers a profound look into a variety of personality types. But should it be applied in the workplace?
5 Black Creators To Watch
It's just as critical to hold their place in history as it is to support and learn from today’s Black leaders. So, we’re sharing some of our favorite creators who are using social media as a platform for vulnerability, education, activism, and Black joy. 1....
2022 Intern Wanted!
Are you interested in working with clients that are changing the world? Are you an independently motivated, highly creative leader who is eager to gain real-world experience in the marketing industry? If so, keep reading! Our founders created Juniperus to execute...
Love Languages and How They Translate to the Workplace
When appropriately expressed in the workplace, love might mean empathy, understanding, validation, and working towards a common goal. While understanding your and your office mates’ Love Languages can be difficult (we don’t recommend hugging your boss to test out the Physical Touch thing), doing so could be a huge asset.
5 Gifts for a Feel-Good Valentine’s Day
Valentine’s Day is coming, and we’ve got you covered! This Valentine’s Day gift guide features some of our favorite small businesses with BIG messages.
7 Pandemic-Era Words Defining Our Time
We’ve put together a list of wondrous pandemic-era words we love that have either emerged for the first time or evolved over the last few years.
Is Clubhouse Fatally Flawed?
Despite its very real flaws, Clubhouse is encouraging meaningful dialogue and conversations in a world that can feel ever-superficial. In contrast to apps where likes and comments are currency, your intellect is given a run for its money.
5 Ways to Make the Most of Your Influencer Content
Your influencer campaign may have gone live, but it’s too soon to breathe a sigh of relief. Not only do you need to keep track of the influencer posts and influencer marketing metrics, but you should also consider trying these five ways to make the most of your influencer content.
Why Choose Micro-Influencers For Your Brand?
With so many Millennials and Gen-Z trying to monetize their TikTok, Instagram, and Twitch channels, it is tough for brands to decide who to work with. Micro-influencers are the perfect way to promote your products, because they over-deliver, are budget-friendly, have creative content, and high engagement!
Accessibility in Tech
Irene is Deaf. Would you know by looking at her? No She reads lips to communicate and because of masks, that communication has been taken away from her. Watch our vlog above to learn more about this invisible disability, what it’s been like to live without lip...
The Right Way To Handle Posting the Wrong Thing
These days, social media can be a stressful place. So what to do when you’re taking the heat for an epic social media fail?
Social Media in the Era of COVID-19
As the world grapples with what may be one of the worst pandemics yet to be seen, we are not just living through history—we’re making it.
Promoting with Purpose: Lessons on Social Impact from Brands Big and Small
Creating a positive social impact isn’t just a company perk, it’s essential; but doing so effectively and responsibly is a delicate matter. In this blog, we explore a few of the brands that have made a mark in the world of corporate social responsibility and the lessons we can take from them.
Moments in Marketing: Corporate America and the COVID Vaccine
The COVID-19 pandemic posed a unique challenge for brands. We explore the different ways companies big and small marketed the vaccine to their customers.
The Science of Space: Where You Work Can Affect How Well You Work
Your surroundings can have a serious impact on your productivity. In this blog, we get into how offices spaces have changed over the years and what that means for individual work styles.
Helping Launch an Eco-Self Care Brand
Juniperus clients seek the full spectrum of services, from complete rebrands, to social strategizingy, to building their website, to launching their business.
Events are Evolving: How COVID-19 Changed the Way We Experience Togetherness
Between Zoom burnout and a rapidly-filling calendar, the next few months are going to look very different. We explore how events will be changing post-pandemic and why that might not be such a bad thing.
Rainbow-Washing: How to Avoid Giving Your Money to Deceptive Brands
When it comes to Pride, how do we know who’s pandering and who’s progressive?
#MeetTheStaff Monday | Alicia Harper
Continuing our #MeetTheStaff segment, we want to introduce you to our favorite freelancer from New York. Alicia has been with us since the beginning and she's a lifesaver whenever our clients need us in NYC. My name is Alicia Harper and I'm a 26 year native Atlantan...
#MeetTheStaff Monday | Melanie Catney
For this week's #MeetTheStaff Monday, we want you to hear from our newest team member! Melanie works full time at the Atlanta Braves and has joined our team part-time as an account manager. I was born and raised in Bloomington, Illinois (12 years); grew up...
Juniperus Logo by Bora Shehu
Juniperus is Latin for "young growth." We've always thought of ourselves as young, growing producers of brand development and sustainability. Though our portfolio is digital, we take pride in bringing an organic touch to various projects and developing personable...
4 Ways to be an Ally and Activist
In the midst of a lot of uncertainty, we want to share a few ways to be an effective activist and ally.
Social Media in the Era of COVID-19
As the world grapples with what may be one of the worst pandemics yet to be seen, we are not just living through history—we’re making it.
Too Old for TikTok?
How to navigate the renegade social media app TikTok as a millennial
Twitter Bans Political Advertising
This week, Twitter CEO Jack Dorsey announced a change in the way the social media platform will approach political advertising. This change is more adequately characterized as a ban, as the announcement states that the platform will “stop all political advertising on...
Harnessing the Power of GIFs
Whether you pronounce it JIF or GIF, the popularity of the 8 bits per pixel animations is undeniable. First introduced in 1987 as a way to easily send images across slow modems, it’s currently one of the most exciting ways to make Instagram stories dynamic. GIPHY, the...
2016: The Year of Snapchat
Snapchat got its start in Spring 2011. At that time, Instagram was just gaining a following within Gen Y, Twitter had a stronghold for individuals and brands alike, and Facebook was still the unsurpassable deity of social platforms. Fast forward nearly 5 years and...
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