Blogs
In addition to offering digital marketing insights from industry professionals, the Juniperus blog serves as a platform for inclusive voices to be heard and shared. Here, writers, photographers, and creators from all backgrounds and perspectives are encouraged to share their stories—from marketing to feminism, politics to current events.
Aber-zombies: How Marketing a la Mode Brought Abercrombie Back from the Dead
Old dog. New trick-toks. Juniperus gets into the history of the iconic apparel company and how modern marketing led to its resurgence.
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
The Importance of Queer Joy on Social Media
Pride Month started with a protest. Now, every June, we honor who fought for our rights, continue to fight against LGBTQ discrimination, and celebrate our queer identities. This Pride Month, Juniperus is focusing on queer joy.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.
The Good, the Bad, and the Oatly: What Can Be Learned from the Oat Milk Brand Taking Over the Internet
While milk made from oats might sound bland, the buzz surrounding Oatly is anything but. After nearly twenty years on the market, it’s the brand’s recent marketing efforts that have been largely heralded as “unconventional”, “self-reverential,” and...
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
Broad-made beer: How women changed Atlanta’s craft brewing industry
Craft breweries came under fire for stale attitudes. Two women working at Atlanta’s “nice brewery” explain how the movement changed their careers.
Creative Spotlight: Counseling for Athletes
Leah Howard is the founder of Counseling for Athletes, a Juniperus client working to provide resources for athletes to receive counseling.
How To Leverage Enneagram Results in the Workplace
Made popular by a combination of ancient wisdom and instagrammers, the enneagram offers a profound look into a variety of personality types. But should it be applied in the workplace?
5 Black Creators To Watch
It's just as critical to hold their place in history as it is to support and learn from today’s Black leaders. So, we’re sharing some of our favorite creators who are using social media as a platform for vulnerability, education, activism, and Black joy. 1....
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.
Creative Spotlight: Nikki Means
As a writer, marketer, and founder of her own photography business, Nikki knows what it means to bring brands to life through her work.
Creative Spotlight: Kamrin Baker
Kamrin Baker is a sensitive, strategic storyteller with a knack for finding the heart of people, causes, and organizations As the Managing Editor of Good Newspaper, Kamrin tells stories that inspire people around the world to “do more good”. Her work has been published by Huff Post, Omaha Magazine, Today’s Omaha Woman, and MTV. We spoke with her about what this work entails, how she got here, and her hopes for the future.
The Good, the Bad, and the Oatly: What Can Be Learned from the Oat Milk Brand Taking Over the Internet
While milk made from oats might sound bland, the buzz surrounding Oatly is anything but. After nearly twenty years on the market, it’s the brand’s recent marketing efforts that have been largely heralded as “unconventional”, “self-reverential,” and...
Intern Life: How Getting a Marketing Internship has Changed
Internships are constantly changing, especially post-pandemic. Our new Juniperus intern, Abby Ellison, describes her experience finding her first internship.
Creative Spotlight: Counseling for Athletes
Leah Howard is the founder of Counseling for Athletes, a Juniperus client working to provide resources for athletes to receive counseling.
Creative Spotlight: Kathryn Schambach
Kathryn Schambach is a photographer based in Atlanta, GA. She has partnered with Juniperus on multiple creative campaigns, making our client’s vision come to life.
A Look Behind the Scenes: Seasonal Photoshoot for Seattle Candle Company
Are you interested in learning more about branded content for your business? Content from our Seattle Candle Company shoot has already reached 138k accounts from organic social media and paid advertisements.
Creative Spotlight: Valerie Weisler
Juniperus is excited to welcome Valerie Weisler, founder of The Validation Project, Truman scholar, and L’Oreal Woman of Worth, and more to the team in support of brand social media strategy.
The What and Why Behind Content Marketing
Content is relevant media that’s made to attract, engage, and retain your audience. Juniperus is poized to take over all of your content needs so you can focus on running your business.
Creative Spotlight: Julia Regeski
Julia Regeski joins Juniperus as their Social Impact Strategist.
Moments in Marketing: Corporate America and the COVID Vaccine
The COVID-19 pandemic posed a unique challenge for brands. We explore the different ways companies big and small marketed the vaccine to their customers.
The Science of Space: Where You Work Can Affect How Well You Work
Your surroundings can have a serious impact on your productivity. In this blog, we get into how offices spaces have changed over the years and what that means for individual work styles.
Helping Launch an Eco-Self Care Brand
Juniperus clients seek the full spectrum of services, from complete rebrands, to social strategizingy, to building their website, to launching their business.
Events are Evolving: How COVID-19 Changed the Way We Experience Togetherness
Between Zoom burnout and a rapidly-filling calendar, the next few months are going to look very different. We explore how events will be changing post-pandemic and why that might not be such a bad thing.
Rainbow-Washing: How to Avoid Giving Your Money to Deceptive Brands
When it comes to Pride, how do we know who’s pandering and who’s progressive?
Pandemic-Era Promotion—Influencer Marketing
By working with individuals who are personally invested and supportive of a product, Juniperus has created authentic content for our clients.
The What and Why Behind Content Marketing
Content is relevant media that’s made to attract, engage, and retain your audience. Juniperus is poized to take over all of your content needs so you can focus on running your business.
Helping Launch an Eco-Self Care Brand
Juniperus clients seek the full spectrum of services, from complete rebrands, to social strategizingy, to building their website, to launching their business.
Pandemic-Era Promotion—Influencer Marketing
By working with individuals who are personally invested and supportive of a product, Juniperus has created authentic content for our clients.
Client Rebrand: Young Democrats of Atlanta
Reeling from an exciting election cycle in 2020, the Young Democrats of Atlanta approached us to update their logo and redesign their website. YDATL needed branding that reflected their young and exciting organization. The Young Democrats of Atlanta’s mission is: to...
Client Spotlight: Brenay Grimball
Atlanta designer Brenay Grimball started B.Great Homes as a need, but it really called to her because without the hardship she would’ve never known how great she truly was.
Juniperus Selects GGA for Pro-Bono Program
GGA grew from Tania’s passion for urban agriculture and helping communities cultivate a local source of healthy food. Read all about Tania’s inspiring journey here.
Our Newest Contributor: YOU!
Are you feeling the urge to share your thoughts, creativity, or story? As women business owners, Juniperus founders Amber Schreiner and Alicia Harper are acutely aware of the need for inclusive voices in the marketing and entrepreneurship world. And even more broadly,...
Juniperus x Georgia WIN List
With a strong background in international and domestic event planning, we're able to offer our clients comprehensive event planning. Partnering with Georgia WIN List and the Commerce Club, we worked hand-in-hand this past month to plan WIN List's 20th Anniversary...
Black Lives Matter is Everyone’s Fight
Originally published on MTV I was marching down Peachtree Road in Atlanta, Georgia, when a police officer grabbed me from behind and threw my things to the ground. Without saying a word, he twisted my arms backward, tightened metal bracelets around my wrists, and...
IBYouth Talks to Our Founder, Amber Schreiner
Incredible Brilliant Youth is a fun, innovative youth organization that was set up in July 2012 to help empower and improve the confidence of young people through workshops and talks on self esteem, beauty, body image, education and employment. To date we have reached...
International Day of Happiness
Here at Juniperus, our clients' passions are our passion projects. We are often so impressed by the dedication, purpose, and drive of the individuals and organizations we work with that we can't help but take pride in their work, and hope that our own work mirrors...