Blogs
In addition to offering digital marketing insights from industry professionals, the Juniperus blog serves as a platform for inclusive voices to be heard and shared. Here, writers, photographers, and creators from all backgrounds and perspectives are encouraged to share their stories—from marketing to feminism, politics to current events.
Aber-zombies: How Marketing a la Mode Brought Abercrombie Back from the Dead
Old dog. New trick-toks. Juniperus gets into the history of the iconic apparel company and how modern marketing led to its resurgence.
Somewhere Over the Rainbow-Washing: Responsibility in Pride Month Marketing
Nearly 30 years ago, Ikea launched the first commercial campaign featuring a same-sex couple, triggering bomb threats and boycotts as a result of two men in a relationship discussing their new dining room table. The furniture’s optional leaf addition meant something...
The Representation of Queer Joy in Media
The representation of queer joy in media is crucial, but rare. The new coming of age series, Heartstopper, sets a foundation for a new age of queer media—one that honors the fullness of our community in the way we deserve.
5 Mental Health Advocate Instagram Influencers You Must Follow
Social media is mostly a highlight reel of picture-perfect moments, which can affect our mental health when we’re struggling with jobs, relationships, or day-to-day life. So, this Mental Health Awareness Month, we’re helping your feed go beyond the highlights.
The Importance of Queer Joy on Social Media
Pride Month started with a protest. Now, every June, we honor who fought for our rights, continue to fight against LGBTQ discrimination, and celebrate our queer identities. This Pride Month, Juniperus is focusing on queer joy.
Tips for Finding a Therapist When it Seems Impossible
The road to finding a therapist is full of obstacles. In a country that classifies accessible mental health support as a problem that doesn’t matter enough to solve, so many people find themselves validly defeated by cost, lack of representation for marginalized identities, and lack of support from government and healthcare providers.