Rose Orleans - IG GIF
Rose Orleans
Rose Orleans

Content is king, and it’s easy to see why. Picture the last meal you posted to your Instagram story, that front-row video of your favorite band, or the boomerang of the sun setting behind the waves at your most recent beach trip. 

Capturing those moments can give us adrenaline and even addiction. And we’re equally as hungry to see what other people are up to. That’s why Instagram has 4.2 billion users worldwide (with Tiktok not far behind).

Luckily for you, Juniperus is poized to take over all of your content needs so you can focus on running your business. We work with photographers like Kathryn Schambach and seasoned prop stylists like Ayers-Herrin to create original scenes for photoshoots, while our in-house graphic designer turns your assets into branded works of art.

Seattle Candle Co

To be a brand in 2021 you must have an Instagram account—and there are little-to-no exceptions. To have an Instagram account, you must have content. But what exactly is content as it relates to brand marketing?

Content is relevant media that’s made to attract, engage, and retain your audience. But most importantly, content should position your brand as the expert of your craft (whatever that may be). That way, when someone is ready to hire you or make a purchase, they’ll think of you or your organization first.

There are defined stages in which every business should deploy their content, but let’s dive into the different types of content. Original graphics, images, video, gifs, memes, newsletters, and even your brand logo are all content that can be used across channels to enhance your message.

Love for Nica

Ways to capture this content can range from whipping out your iPhone at meetings or events to hiring someone to design, edit, and deploy your assets with a unique strategy in tow.

Interested in learning more? Contact Juniperus today to set up a free consultation for your brand.

Seattle Candle Co

*Examples of content we’ve shot for Seattle Candle Co., Kea Beverages, Love for Nica, and Rose Orleans.

Alicia Harper

Alicia Harper

Co-Founder, Juniperus

Alicia has been passionate about writing since she can remember. She attended the University of Georgia’s Grady College of Journalism where she honed her skills and took every available opportunity to perfect her craft. 

As Juniperus’ co-founder, Alicia is the very definition of our brand—young and always evolving—continually building depth to our client’s stories while bringing fresh and new ideas to the table.